E-Learning: Impact Measurement

As a social enterprise, you are balancing profit and purpose every day. Profit can be measured in pounds and pence, but what about impact?

Being able to articulate the difference your social enterprise makes to your stakeholders (including customers, funders, and staff) can help you stand out from the crowd.

This comprehensive E-Learning programme will give you the skills to measure and demonstrate your social impact.

Module 1: Establishing your Mission

32 minutes

Your organisation is on a mission to change society for the better. It all starts here. Find out how to tell others about your cause and why it matters. Learn how to build consensus on the mission that propels your work forward and defines its success.

Reflecting on your cause.
Understanding your stakeholders
Defining your mission.
Articulating your mission statement

Module 2: Defining your Business Model

35 minutes

All successful social enterprises find the sweet spot between mission and money. Learn about the different business approaches that can be used to deliver your mission and how to design a business model that will maximise impact.

Understanding social enterprise
Using your business model to deliver your mission
Articulating your business model to stakeholders

Module 3: Identifying your Value Proposition

31 minutes

Social enterprises are complicated organisations. They create value in many ways. Find out about value propositions, and how you can use them to describe the things that make your work distinctive, successful and uniquely valuable to others.

Understanding your value
Maximising value
Creating a value proposition

Module 4: Planning your Intended Change

48 minutes

Making a positive change in the world isn’t easy. It takes careful planning. Find out how to explain your theory of change, and how to use it to manage the relationship between your strategies, your performance, and the results you bring about.

Defining your expected results
Outcomes and outputs
Using logic models
Introducing performance measures

Module 5: Using Performance Measures

41 minutes

Not everything that counts can be counted, and not everything that can be counted counts. Find out how to find, use and apply performance measures to show that you are making progress and achieving the impact you hoped for.

Understanding indicators, measures and metrics
Selecting the right performance indicators, measures and metrics
Expressing value in monetary terms

Module 6: Collecting Useful Information

56 minutes

The facts are always friendly, so let good evidence guide your way. Find out how to decide what information you should be collecting and the methods that you can use. Learn about our 10 tips for better data collection and a simpler life.

Collecting data
Measuring outcomes
Understanding and adapting tools for measurement

Module 7: Gauging Performance and Impact

44 minutes

Using data can be overwhelming, but you don’t have to drown in a sea of numbers. Find out how to assemble and analyse data quickly and in a way that stands up to scrutiny. Learn how to use data to make smarter and more impactful decisions.

Analysing your data
Comparing your results
Making data analysis routine

Module 8: Reporting on Results

40 minutes

You no longer have to get weighed down by the same dull reports. Find out how to produce a full, balanced and persuasive account of your work. Learn how to use narrative, numbers, images and stories to good effect.

Presenting your information
Understanding your audience
Using statistics and stories
Adding value with visuals

Module 9: Communicating with Evidence

28 minutes

Don’t keep your story a secret; shout it from the rooftops. Find out to use tried and tested communication methods to share your evidence, strengthen your message and mobilise an army of supporters behind your cause.

Setting communication objectives
Tailoring your communication
Telling your story
Understanding communication channels

Time Commitment

Each module has an indicative length in the course description but you may need to allow longer to complete the suggested activities alongside. You will need to complete all of your online learning within 8 weeks of your enrolment date.

Enrolment Information

You will have access to all 10 modules and can work through them sequentially, or, if you prefer, you can complete only those modules that are most relevant to you.