Market research is a key component of planning any product, service or business and this short webinar will give you a brief introduction to the basics of market research.
It will ask you to think about what sources you might get information from, give you an understanding of the differences between primary and secondary research and whether you are looking at qualitative or quantitative data.
It will also encourage you to understand the differences between your customers and beneficiaries, an issue which is important in social enterprise.
The webinar aims to demystify some of the terminology and show you why your business will struggle to move forward without time spent in gathering and unpacking market research.